Tylers

TYLER'S: The Texas Institution for Lifestyle, Athletic Performance, and Local Culture Founded in 1978 as Racquet and Jog in Tyler, Texas, and headquartered in Tyler, TX, TYLER'S is the premier lifestyle and athletic specialty anchor for Tier-1 Regional Malls, Lifestyle Centers, and Power Centers across the Texas "Texas Triangle." Entering 2026, the brand has solidified its status as a "Texas-exclusive" powerhouse, operating 8 high-volume locations in Austin, Dallas, Fort Worth, Southlake, The Woodlands, and Round Rock. The TYLER'S model is defined by its massive curation of over 350+ elite brands—including Hoka, Vuori, Patagonia, and Birkenstock—seamlessly blended with its iconic proprietary "TYLER'S" private-label tees. Under current leadership, the brand is executing a 2026 "Omnichannel Renaissance," leveraging a recently modernized digital stack to support high-efficiency BOPIS (Buy Online, Pick Up In Store) and local fulfillment. For landlords and developers, TYLER'S represents a dominant regional anchor that drives high-frequency, multi-generational foot traffic (the "Texas Family" demographic) and often acts as a community landmark through its deep local roots and charitable outreach.