


Parent company
Wayfair Inc.
Number of stores in U.S
8
Brand Deck
Not available
Description
Wayfair is a leading online retailer specializing in furniture, home décor, and household goods. Known for its vast product selection, competitive pricing, and personalized shopping experience, Wayfair caters to a wide range of customers seeking both contemporary and traditional home styles.
Leasing space to Wayfair presents a unique opportunity to tap into its extensive e-commerce presence while offering customers an in-person experience. Wayfair has explored smaller, showroom-style locations (around 3,000–5,000 square feet) that showcase key products, allowing shoppers to experience items before purchasing online.
Partnering with Wayfair allows retail executives to leverage its strong brand, large customer base, and growing presence in the home goods sector, providing a dynamic complement to its digital-first approach.
Brand Category
Retail
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Site criteria
Size range
100 - 300 SF
Ideal size
200 SF
Optimal frontage
100 LF
Basic requirements
Target markets
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Preferred anchors
- Example
Preferred co-tenants
- Example
Preferred traffic generators
- Food
- Entertainment
Preferred location type
- Street
- Lifestyle
- Grocery
Preferred building type
- Free-standing
News & Alerts
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In-House Contacts
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Brokers
Top properties on Brandmarch
Current Prototypes
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Perigold
Perigold is Wayfair’s luxury home furnishings brand, offering a curated selection of high-end furniture, décor, lighting, rugs, and accessories from over 300 premium designers and heritage brands. Positioned at the top tier of the home market, Perigold caters to design-savvy consumers and trade professionals looking for elevated, often exclusive pieces that blend timeless style with modern luxury. The brand emphasizes white-glove service, customizability, and quality craftsmanship, making it a go-to destination for upscale residential interiors. With the opening of its first physical store in Houston’s Highland Village in 2025, Perigold is extending its digital-first model into an in-person, concierge-level retail experience.
