According to local expert PETER MOERSCH of Main + Main, 3rd Street Promenade is working through challenges after wildfires and political unrest limited access and impacted traffic especially from the key Pacific Palisades trade area
By Brandmarch1 min read
 of Main + Main, 3rd Street Promenade is working through challenges after wildfires and political unrest limited access and impacted traffic especially from the key Pacific Palisades trade area (image 1)](https://ywhggqmvujdotgqkawqf.supabase.co/storage/v1/object/public/public_images/alerts/1051/3fed9e74-6500-43d0-b998-616b251e6579.png)
 of Main + Main, 3rd Street Promenade is working through challenges after wildfires and political unrest limited access and impacted traffic especially from the key Pacific Palisades trade area (image 2)](https://ywhggqmvujdotgqkawqf.supabase.co/storage/v1/object/public/public_images/alerts/1051/0282565f-738a-4cba-be4d-e75b31da234c.png)
 of Main + Main, 3rd Street Promenade is working through challenges after wildfires and political unrest limited access and impacted traffic especially from the key Pacific Palisades trade area (image 3)](https://ywhggqmvujdotgqkawqf.supabase.co/storage/v1/object/public/public_images/alerts/1051/dca1ebed-ae24-476e-b523-3968b2229e2d.png)
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Still, momentum is building. The Google Store opened in the historic Keller Building, alongside newcomers like Holey Moley, Odd One Out, and Bread Head Sandwiches. Meanwhile, True Food Kitchen and Aesop have exited, with Prism Places now managing Santa Monica Place after a $300M loan default.
Entertainment retail is leading the rebound, especially south of Wilshire, with strong performers like Pickle Pop and Barnes & Noble. The new Entertainment Zone allows open-container alcohol, adding energy and activity to the street.
📈 Rents remain soft but are expected to recover as ownership reinvests and leasing picks up.
More at: https://www.brandmarch.com/street/third-street-promenade
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