H&H Bagels will open its first Midwest location at 164 N. Peoria St. in May or June, according to real estate brokerage CBRE. The 1,653-square-foot shop will be situated at the base of The Row Fulton Market, a 300-unit luxury apartment tower developed by Related Midwest

The expansion is part of H&H’s national growth strategy, with recent openings in Boca Raton, Fla., and Santa Monica, Calif. The brand, known for its classic New York-style bagels and pop culture references from “Seinfeld” and “Sex and the City”, has six more locations planned for 2025.

H&H joins a booming food and beverage scene in Fulton Market, where restaurants and bars accounted for over one-third of retail space in 2023, per a Stone Real Estate report. The area, originally a meatpacking district, has evolved into one of Chicago’s top dining destinations, home to Nobu, Girl & The Goat, and Au Cheval.

The shop will face local competition from Tilly Bagel Shop, a self-proclaimed “Chicago-style” bagel purveyor, which is set to open its second location at 204 N. Aberdeen St. in April. With 1,400 new apartments completed or under construction, the growing residential base is expected to further fuel demand for casual, high-quality dining options in Fulton Market.