Kiehl’s to Depart Magazine Street as Brand Repositions Globally
Kiehl’s will be closing its Magazine Street location later this year, continuing a strategic shift by the L’Oréal-owned skincare brand toward digital sales and multi-brand retail distribution.
This follows a wave of store closures—including 8 Canadian locations—and a high-profile split with luxury gym Equinox, which ended its 13-year product partnership in favor of Australian brand Grown Alchemist. The sudden switch caused uproar among Equinox members, drawing thousands of social media comments and even a few TikTok tributes to the beloved grapefruit body wash.
Kiehl’s pivot includes expanding distribution through partners like Sephora, Nordstrom, and Saks, while pulling back from standalone storefronts. For Magazine Street, this means a rare upcoming vacancy in a corridor known for its eclectic mix of national and local retailers—opening the door for fresh retail energy in a high-foot-traffic pocket of Uptown New Orleans.
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