Perlis Completes $2M Renovation of Flagship Magazine Street Store

Perlis, the storied New Orleans clothier known for its classic Southern style and signature crawfish logo, has completed a $2 million transformation of its Magazine Street flagship. The extensive remodel modernizes the two-story corner location while preserving the brand’s 86-year legacy of quality and local character.

The renovation was carefully phased to maintain operations throughout construction. The result is a more contemporary, light-filled retail environment that features an open floor plan, expanded glazing, upgraded finishes, and a dramatic new staircase. These improvements enhance product visibility, improve circulation, and create a more inviting experience for customers.

For Magazine Street itself - a corridor renowned for its eclectic mix of local boutiques and established national brands - this kind of significant investment sets a high bar. It signals confidence in the area’s long-term retail potential, showing how legacy businesses can evolve to meet modern consumer expectations without losing their distinctive identity.

Perlis, which operates four locations across Louisiana, remains a multi-generational, family-owned company deeply woven into the cultural fabric of the region. The Magazine Street remodel positions the flagship as both a retail destination and a testament to the brand’s commitment to serving customers for generations to come.

https://neworleanscitybusiness.com/blog/2025/05/28/perlis-renovation-magazine-street-flagship-store/