Varley to Open First Massachusetts Store
Varley, the London and Los Angeles–based womenswear brand known for its minimalist take on athleisure and lifestyle apparel, is bringing its quietly luxurious aesthetic to Boston. The brand will open a new location at 154 Newbury Street marking its first permanent storefront in Massachusetts.
Founded in 2014 by Lara and Ben Mead, Varley has developed a loyal following for its understated basics, structured knitwear, and modern outerwear. The collections strike a balance between comfort and refinement—designed for women who want clothes that transition seamlessly from activewear to everyday life without compromising on style.
In addition to its stores in New York and London, Varley is expanding with upcoming locations in Oakbrook, NorthPark, and now Newbury Street signaling a broader U.S. retail strategy focused on affluent lifestyle centers.
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Sources: Varley Official Online Store