Briarwood Mall is the dominant retail hub for Ann Arbor and the broader Washtenaw County, attracting a mix of University of Michigan students, faculty, healthcare professionals, and suburban families. Positioned just minutes from campus and major medical centers, the mall benefits from steady weekday traffic driven by a highly educated, tech-savvy, and fashion-conscious consumer base. Anchored by Von Maur and Macy’s, Briarwood features key national retailers such as Apple, Lululemon, Sephora, and The North Face, alongside a solid lineup of dining options that cater to both quick-service and sit-down preferences. The center sees a surge in foot traffic during back-to-school and football seaso