Super-Regional Mall

Brookfield Square (Brookfield, WI)

Brookfield Square (Brookfield, WI) is a 1,008,297 SF Super-Regional Mall at 95 North Moorland Road, Brookfield, WI, USA, owned by CBL, with 27 tenants including JCPenney, WhirlyBall, and H&M. In the last 24 months it recorded 0 openings and 5 closings. The 10-minute drive-time population is 47,344 with a median household income of $96,697, according to Brandmarch.

Enclosed·27 stores across 1,008,297 SF·95 North Moorland Road, Brookfield, WI, USA·Website

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Closed
Spencer's Gifts95 N Moorland Road, Suite D1
Closed Q1 2026
Closed
T-Mobile95 N Moorland Rd, Ste D34 · Authorized Retailer
Closed ~Mar 2026
Closed
Auntie Anne's95 N Moorland Rd, Space A-60 · Mall
Closed ~Dec 2025

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Locations · Growth Trajectory

-5 net stores since Q4 2024

Shrinking tenants · 0 opens, 5 closes

About Brookfield Square (Brookfield, WI)

Brookfield Square is a 1,008,297 SF super-regional mall originally opened in 1967, located in Brookfield, Wisconsin near Interstate 94. Currently anchored by JCPenney and Barnes & Noble, with entertainment and dining venues including Movie Tavern by Marcus and WhirlyBall, the property is owned and managed by CBL Properties.

Owners

CBL

Demographics

Property Report

A ready-to-share PDF covering the market and similar centers nearby, trade area demographics and segments, key tenants and brand mix, recent openings and closings with nearby activity, and leasing contacts. Add a comparison to include a page against a brand or another property.

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News

Tenant Mix by Category

27 brands across 16 categories

Restaurant - Casual
5 (18.5%)
Clothing - Family/Unisex
4 (14.8%)
Clothing - Womens
2 (7.4%)
Cosmetics + Beauty Supplies
2 (7.4%)
Restaurant - QSR/Fast Food
2 (7.4%)
Sports + Recreation
2 (7.4%)
Jewelry
1 (3.7%)
Physical Therapy + Rehabilitation
1 (3.7%)
Restaurant - Bar/Pub
1 (3.7%)
Restaurant - Fast Casual
1 (3.7%)
Hospitals, Urgent Care, + Doctors
1 (3.7%)
Auto Service, Parts, + Tires
1 (3.7%)
Books
1 (3.7%)
Crafts, Toys, and Hobbies
1 (3.7%)
Department Store
1 (3.7%)
Amusement
1 (3.7%)

All Tenants

JCPenney
JCPenney
Department StoreN/A
Wh
WhirlyBall
AmusementN/A
H&M
H&M
Clothing - Family/UnisexN/A
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