Neighborhood Center

Hilltop Marketplace

Hilltop Marketplace is a 121,000 SF Neighborhood Center at 737 First Colonial Road, Virginia Beach, VA, USA, with 19 tenants including Arby's, Total Wine & More, and Michaels. In the last 24 months it recorded 1 opening and 0 closings. The 10-minute drive-time population is 58,580 with a median household income of $78,071, according to Brandmarch.

Open-air·19 stores across 121,000 SF·737 First Colonial Road, Virginia Beach, VA, USA·Website

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened
Pure Green737 First Colonial Rd
Opened Q3 2026
Showing 1-1 of 1 activities
Locations · Growth Trajectory

+1 net stores since Q4 2024

Growing tenants · 1 opens, 0 closes

About Hilltop Marketplace

Hilltop Marketplace is a 121,000 square foot neighborhood center located at the intersection of First Colonial Road and Laskin Road in Virginia Beach, serving affluent residential markets of the Oceanfront and Great Neck corridors. The center was completed in 1997 and benefits from a prime location in Virginia Beach's premier retail corridor with high traffic volumes and easy interstate access.

Demographics

Property Report

A ready-to-share PDF covering the market and similar centers nearby, trade area demographics and segments, key tenants and brand mix, recent openings and closings with nearby activity, and leasing contacts. Add a comparison to include a page against a brand or another property.

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News

Tenant Mix by Category

19 brands across 13 categories

Gyms + Fitness Facilities
3 (15.8%)
Restaurant - Fast Casual
3 (15.8%)
Restaurant - Bakery/Desserts
2 (10.5%)
Restaurant - QSR/Fast Food
2 (10.5%)
Footwear
1 (5.3%)
Banks + Financial Services
1 (5.3%)
Pet Health + Care
1 (5.3%)
Restaurant - Casual
1 (5.3%)
Restaurant - Juice Bars
1 (5.3%)
Misc. Health Supplies + Services
1 (5.3%)
Beer, Wine, + Liquor Stores
1 (5.3%)
Clothing - Womens
1 (5.3%)
Crafts, Toys, and Hobbies
1 (5.3%)

All Tenants

Arby's
Arby's
Restaurant - QSR/Fast FoodJul 2019
Total Wine & More
Total Wine & More
Beer, Wine, + Liquor StoresN/A
Michaels
Michaels
Crafts, Toys, and HobbiesN/A
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See the full tenant roster and category breakdown

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