Holyoke Mall is the largest shopping destination in Western Massachusetts, drawing a diverse mix of families, students, and professionals from across the Pioneer Valley and beyond. Conveniently located along I-91, the center benefits from strong regional traffic, serving as a key retail hub for residents of Springfield, Amherst, and even northern Connecticut. Anchored by Macy’s, JCPenney, and Target, Holyoke Mall offers a broad mix of national retailers, including Apple, Lululemon, Sephora, and H&M, catering to both trend-conscious shoppers and those seeking everyday essentials. The mall enjoys steady weekday foot traffic from local professionals and nearby college students from UMass Amhers