Super-Regional Mall

Mall of Louisiana I

Mall of Louisiana I is a 113,517 SF Super-Regional Mall at 6401 Bluebonnet Blvd, Baton Rouge, LA, USA, owned by Brookfield Properties & GGP, with 85 tenants including Dillard's, Dick's House of Sport, and JCPenney. In the last 24 months it recorded 4 openings and 7 closings. The 10-minute drive-time population is 35,569 with a median household income of $77,602, according to Brandmarch.

Enclosed·85 stores across 113,517 SF·6401 Bluebonnet Blvd, Baton Rouge, LA, USA·Website
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Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Closed
AT&T6401 Bluebonnet Blvd · Retail
Closed ~Feb 2026
Closed
T-Mobile6401 Bluebonnet Blvd, #2034 · Store
Closed ~Feb 2026
Closed
Marble Slab Creamery6401 Blue Bonnet Blvd., Spc. FC001 · (Msc)
Closed ~Oct 2025

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Locations · Growth Trajectory

-3 net stores since Q4 2024

Shrinking tenants · 4 opens, 7 closes

About Mall of Louisiana I

The Mall of Louisiana is Baton Rouge’s premier shopping destination, offering a vibrant mix of national and regional retailers to cater to the tastes of both locals and visitors from the surrounding areas. The center’s diverse lineup, anchored by major department stores like Dillard’s and Macy’s, along with a solid selection of high-demand brands like Apple, H&M, and Sephora, makes it a one-stop destination for fashion, beauty, and lifestyle needs. With its expansive layout and popular dining options, the mall attracts a steady flow of shoppers throughout the week, with weekends being particularly busy as it doubles as a social and entertainment hub, featuring attractions such as the AMC theater and live events. Compared to other regional centers like Perkins Rowe or the more suburban Cortana Mall, the Mall of Louisiana stands out for its broad, accessible mix of offerings that appeal to a wide demographic, from young professionals to families. Its strategic location along I-10 and its reputation as a top-tier retail center in Baton Rouge make it a strong candidate for brands seeking to reach a diverse and engaged customer base in Louisiana’s capital. Whether shoppers are coming in for a quick shopping trip or a more leisurely day out, the Mall of Louisiana’s combination of variety and convenience provides an exceptional environment for both established and emerging brands looking to make their mark.

Owners

Brookfield Properties & GGP

Demographics

Property Report

A ready-to-share PDF covering the market and similar centers nearby, trade area demographics and segments, key tenants and brand mix, recent openings and closings with nearby activity, and leasing contacts. Add a comparison to include a page against a brand or another property.

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News

Tenant Mix by Category

82 brands across 20 categories

Clothing - Family/Unisex
18 (22%)
Footwear
11 (13.4%)
Clothing - Womens
9 (11%)
Jewelry
6 (7.3%)
Cosmetics + Beauty Supplies
6 (7.3%)
Sports + Recreation
4 (4.9%)
Restaurant - Bakery/Desserts
4 (4.9%)
Restaurant - QSR/Fast Food
4 (4.9%)
Gifts
3 (3.7%)
Department Store
3 (3.7%)
Crafts, Toys, and Hobbies
2 (2.4%)
Home + Housewares
2 (2.4%)
Computers + Consumer Electronics
2 (2.4%)
Optical
2 (2.4%)
Food Retail (Non-Grocers)
1 (1.2%)
Clothing - Mens
1 (1.2%)
Restaurant - Casual
1 (1.2%)
Gyms + Fitness Facilities
1 (1.2%)
Restaurant - Fast Casual
1 (1.2%)
Furnishings
1 (1.2%)

All Tenants

Dillard's
Dillard's
Department StoreN/A
Di
Dick's House of Sport
Sports + RecreationJun 2025
JCPenney
JCPenney
Department StoreN/A
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