Regional Mall

Mall of New Hampshire

Mall of New Hampshire is a 798,881 SF Regional Mall at 1500 S Willow St, Manchester, NH, USA, owned by New England Development & Simon Property Group, with 75 tenants including JCPenney, Macy's, and Dick's Sporting Goods. In the last 24 months it recorded 3 openings and 4 closings. The 10-minute drive-time population is 9,139 with a median household income of $94,051, according to Brandmarch.

Enclosed·75 stores across 798,881 SF·1500 S Willow St, Manchester, NH, USA·Website
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Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened
Image Studios 3601500 S Willow Street Suite 1150
Opened Q4 2025
Opened
Boot Barn1500 South Willow Street
Opened Q2 2025
Closed
Arby's1500 South Willow St
Closed ~Dec 2024

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Locations · Growth Trajectory

-1 net stores since Q4 2024

Shrinking tenants · 3 opens, 4 closes

About Mall of New Hampshire

The Mall of New Hampshire is a key retail destination for Manchester and the broader southern New Hampshire region, attracting a mix of local families, young professionals, and cross-border shoppers from Massachusetts seeking tax-free retail. Positioned along I-93, the center benefits from strong regional accessibility and steady foot traffic throughout the week, with peak visits on weekends as shoppers take advantage of its diverse retail mix. Anchored by Macy’s, JCPenney, and Dick’s Sporting Goods, the mall features national brands such as Apple, Lululemon, Sephora, and Bath & Body Works, complemented by casual dining options like Red Robin and Buffalo Wild Wings. Compared to nearby lifestyle centers like Tuscan Village in Salem, which offers more outdoor, mixed-use retail, the Mall of New Hampshire provides a convenient, climate-controlled shopping experience with a well-balanced selection of fashion, tech, and everyday essentials. For retailers considering expansion in the New England market, the center presents a strong opportunity to tap into a loyal customer base and capitalize on New Hampshire’s tax-free shopping appeal.

Owners

New England Development & Simon Property Group

Demographics

Property Report

A ready-to-share PDF covering the market and similar centers nearby, trade area demographics and segments, key tenants and brand mix, recent openings and closings with nearby activity, and leasing contacts. Add a comparison to include a page against a brand or another property.

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News

Tenant Mix by Category

71 brands across 23 categories

Clothing - Family/Unisex
10 (14.1%)
Clothing - Womens
7 (9.9%)
Jewelry
6 (8.5%)
Footwear
6 (8.5%)
Restaurant - QSR/Fast Food
5 (7%)
Cosmetics + Beauty Supplies
4 (5.6%)
Restaurant - Casual
4 (5.6%)
Communications
4 (5.6%)
Crafts, Toys, and Hobbies
3 (4.2%)
Gifts
3 (4.2%)
Sports + Recreation
3 (4.2%)
Department Store
2 (2.8%)
Optical
2 (2.8%)
Restaurant - Bakery/Desserts
2 (2.8%)
Computers + Consumer Electronics
2 (2.8%)
Vitamins, Nutrition, and Supplements
1 (1.4%)
Clothing - Mens
1 (1.4%)
Furnishings
1 (1.4%)
Hair
1 (1.4%)
Mass Merchant
1 (1.4%)
Music
1 (1.4%)
New/Used Car Dealers
1 (1.4%)
Restaurant - Coffee/Tea
1 (1.4%)

All Tenants

JCPenney
JCPenney
Department StoreN/A
Macy's
Macy's
Department StoreN/A
Dick's Sporting Goods
Dick's Sporting Goods
Sports + RecreationNov 2019
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