Community/Large Neighborhood

Outlets of Des Moines

Open·52 stores across 300,000 SF·801 Bass Pro Drive NW, Altoona, IA, USA·Website

Outlets of Des Moines is a 300,000 SF Community/Large Neighborhood at 801 Bass Pro Drive NW, Altoona, IA, USA, with key tenants including Ralph Lauren, Nike, and Planet Fitness. The 10-minute drive-time population is 21,879 with a median household income of $71,433.

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened
Go! Calendars, Games & Toys739 Bass Pro Dr NW
Opened Q3 2026
Coming soon
Miss A801 Bass Pro Dr NW · Seoul Scandal (Coming Soon)
Coming soon Q2 2026
Opened
Kate Spade739 Pro Bass Drive NW Suite 590 · Outlet
Opened ~Jan 2026

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Locations · Growth Trajectory

+5 net stores since Q4 2024

Growing tenants · 7 opens, 2 closes

About Outlets of Des Moines

Outlets of Des Moines is a 300,000 square foot open-air outlet shopping center located in Altoona, Iowa that opened in August 2017. Developed and managed by New England Development, the center features over 60 brand-name outlet stores including Coach, Kate Spade, Nike Factory Store, and Ralph Lauren, with savings up to 70 percent. Strategically positioned at the intersection of Interstate 80 and U.S. Route 65, it serves the Des Moines metropolitan area.

Owners

New England Development

Demographics

News & Alerts

Tenant Mix by Category

52 brands across 16 categories

Clothing - Family/Unisex
16 (30.8%)
Clothing - Womens
11 (21.2%)
Footwear
8 (15.4%)
Clothing - Mens
3 (5.8%)
Jewelry
2 (3.8%)
Cosmetics + Beauty Supplies
2 (3.8%)
Home + Housewares
1 (1.9%)
Optical
1 (1.9%)
Restaurant - Bakery/Desserts
1 (1.9%)
Clothing - Childrens
1 (1.9%)
Restaurant - QSR/Fast Food
1 (1.9%)
Crafts, Toys, and Hobbies
1 (1.9%)
Discount Stores
1 (1.9%)
Food Retail (Non-Grocers)
1 (1.9%)
Gifts
1 (1.9%)
Gyms + Fitness Facilities
1 (1.9%)

All Tenants

Ralph Lauren
Ralph Lauren
Clothing - MensDec 2018
Nike
Nike
FootwearN/A
Planet Fitness
Planet Fitness
Gyms + Fitness FacilitiesSep 2025
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See the full tenant roster and category breakdown

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