Neighborhood Center

Plaza, The (Brookfield, WI)

Plaza, The (Brookfield, WI) is a 109,000 SF Neighborhood Center at 17105-17165 Bluemound Rd, Brookfield, WI, USA, with 10 tenants including CVS, Guitar Center, and Half Priced Books. In the last 24 months it recorded 1 opening and 0 closings. The 10-minute drive-time population is 43,223 with a median household income of $107,771, according to Brandmarch.

Open-air·10 stores across 109,000 SF·17105-17165 Bluemound Rd, Brookfield, WI, USA

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened
Cafe Zupas17105 West Bluemound Road, Brookfield, Wi, USA
Opened Q4 2024
Showing 1-1 of 1 activities
Locations · Growth Trajectory

+1 net stores since Q4 2024

Growing tenants · 1 opens, 0 closes

About Plaza, The (Brookfield, WI)

The Plaza is a 109,000 square foot community retail center located on the heavily traveled Bluemound Road corridor in Brookfield, Wisconsin, just minutes from I-94. Built in 1985, the center features anchor tenants CVS/pharmacy, Guitar Center, and Half Price Books, along with 23+ retailers, dining, and service tenants.

Demographics

Property Report

A ready-to-share PDF covering the market and similar centers nearby, trade area demographics and segments, key tenants and brand mix, recent openings and closings with nearby activity, and leasing contacts. Add a comparison to include a page against a brand or another property.

Sign up to see the property report

News

Tenant Mix by Category

10 brands across 9 categories

Hair
2 (20%)
Books
1 (10%)
Drug Stores + Pharmacies
1 (10%)
Music
1 (10%)
Restaurant - Fast Casual
1 (10%)
Shipping
1 (10%)
Spa, Massage, + Esthetics
1 (10%)
Banks + Financial Services
1 (10%)
Sports + Recreation
1 (10%)

All Tenants

CVS
CVS
Drug Stores + PharmaciesN/A
Guitar Center
Guitar Center
MusicN/A
Half Priced Books
Half Priced Books
BooksN/A
••
•••
••••••••••••••N/A
••
•••
••••••••••••••N/A
••
•••
••••••••••••••N/A
••
•••
••••••••••••••N/A
••
•••
••••••••••••••N/A

See the full tenant roster and category breakdown

Get started with our Intelligence tier for just $49/month