Rockaway Townsquare serves as the primary shopping destination for northwest New Jersey, attracting a loyal customer base from Morris, Sussex, and Warren counties. Conveniently located off I-80, the center benefits from strong regional accessibility, drawing a mix of families, professionals, and commuters looking for a well-rounded retail experience. Anchored by Macy’s and JCPenney, Rockaway Townsquare features a diverse lineup of national brands, including Apple, Sephora, H&M, and Lululemon, catering to both everyday shoppers and trend-conscious consumers. The mall sees steady weekday traffic from local professionals and students, while weekends bring families and destination shoppers who p