Factory Outlet

Round Rock Premium Outlets (Round Rock, TX)

Round Rock Premium Outlets (Round Rock, TX) is a 488,698 SF Factory Outlet at 4401 N Interstate 35, Round Rock, TX, USA, owned by Simon Property Group, with 96 tenants including Cinemark Theatres, White House Black Market, and Ralph Lauren. In the last 24 months it recorded 5 openings and 2 closings. The 10-minute drive-time population is 56,226 with a median household income of $95,370, according to Brandmarch.

Open-air·96 stores across 488,698 SF·4401 N Interstate 35, Round Rock, TX, USA·Website

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened
Sephora4401 N Interstate 35 Ste 301
Opened ~May 2026
Opened
JD Sports US4401 North IH 35
Opened Q1 2026
Opened
lululemon4401 N IH-35 233 · Outlet
Opened ~Mar 2026

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Locations · Growth Trajectory

+3 net stores since Q4 2024

Growing tenants · 5 opens, 2 closes

About Round Rock Premium Outlets (Round Rock, TX)

Round Rock Premium Outlets is a factory outlet center located at 4401 N Interstate 35 in Round Rock, Texas, about 20 minutes north of Austin. Opened in August 2006 and developed by Centra Properties, the roughly 435,000-square-foot (per public records) open-air center is owned by Simon Property Group and operated under its Simon Premium Outlets brand. The center houses more than 125 outlet stores across multiple anchor and specialty tenants, including brands such as Coach, Michael Kors, Nike, Polo Ralph Lauren, and Sephora.

Owners

Simon Property Group

Demographics

Property Report

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News

Tenant Mix by Category

92 brands across 18 categories

Clothing - Family/Unisex
26 (28.3%)
Footwear
20 (21.7%)
Clothing - Womens
13 (14.1%)
Clothing - Mens
5 (5.4%)
Jewelry
4 (4.3%)
Cosmetics + Beauty Supplies
4 (4.3%)
Restaurant - Bakery/Desserts
4 (4.3%)
Gifts
3 (3.3%)
Clothing - Childrens
2 (2.2%)
Food Retail (Non-Grocers)
2 (2.2%)
Sports + Recreation
2 (2.2%)
Travel
1 (1.1%)
Crafts, Toys, and Hobbies
1 (1.1%)
Home + Housewares
1 (1.1%)
New/Used Car Dealers
1 (1.1%)
Optical
1 (1.1%)
Restaurant - Coffee/Tea
1 (1.1%)
Theatres
1 (1.1%)

All Tenants

Ci
Cinemark Theatres
TheatresN/A
White House Black Market
White House Black Market
Clothing - WomensN/A
Ralph Lauren
Ralph Lauren
Clothing - MensN/A
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See the full tenant roster and category breakdown

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