Community/Large Neighborhood

Shops at Willow Lawn (Richmond, VA)

Shops at Willow Lawn (Richmond, VA) is a 464,000 SF Community/Large Neighborhood at 1601 Willow Lawn Drive, Richmond, VA, USA, owned by Federal Realty & Thalhimer, with 38 tenants including Kroger, Dick's Sporting Goods, and Ross Dress For Less. In the last 24 months it recorded 1 opening and 2 closings. The 10-minute drive-time population is 50,962 with a median household income of $90,643, according to Brandmarch.

Open-air·38 stores across 464,000 SF·1601 Willow Lawn Drive, Richmond, VA, USA·Website

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Closed

&pizza1601 Willow Lawn Drive Ste 305

Closed Q2 2026

Opened

Jersey Mike's1601 Willow Lawn Drive

Opened ~Apr 2026

Closed

T-Mobile1601 Willow Lawn Dr, Ste 309 · The

Closed ~Feb 2026

Showing 1-3 of 3 activities

Locations · Growth Trajectory

-1 net stores since Q4 2024

Shrinking tenants · 1 opens, 2 closes

About Shops at Willow Lawn (Richmond, VA)

The Shops at Willow Lawn is an open-air shopping center in Richmond, Virginia, that originally opened in 1956 as the first shopping center in the Richmond area. Currently owned and operated by Federal Realty Investment Trust, it features over 60 stores and restaurants including anchor tenants Kroger, Dick's Sporting Goods, and Old Navy, serving the community as a lifestyle shopping destination.

Owners

Federal Realty & Thalhimer

Demographics

Property Report

A ready-to-share PDF covering the market and similar centers nearby, trade area demographics and segments, key tenants and brand mix, recent openings and closings with nearby activity, and leasing contacts. Add a comparison to include a page against a brand or another property.

News

Tenant Mix by Category

38 brands across 24 categories

Restaurant - Fast Casual

5 (13.2%)

Cosmetics + Beauty Supplies

4 (10.5%)

Restaurant - QSR/Fast Food

3 (7.9%)

Clothing - Family/Unisex

3 (7.9%)

Spa, Massage, + Esthetics

2 (5.3%)

Footwear

2 (5.3%)

Gyms + Fitness Facilities

2 (5.3%)

Hair

1 (2.6%)

Jewelry

1 (2.6%)

Office Supplies

1 (2.6%)

Optical

1 (2.6%)

Physical Therapy + Rehabilitation

1 (2.6%)

Restaurant - Casual

1 (2.6%)

Restaurant - Coffee/Tea

1 (2.6%)

Restaurant - Juice Bars

1 (2.6%)

Sports + Recreation

1 (2.6%)

Banks + Financial Services

1 (2.6%)

Vitamins, Nutrition, and Supplements

1 (2.6%)

Beer, Wine, + Liquor Stores

1 (2.6%)

Communications

1 (2.6%)

Crafts, Toys, and Hobbies

1 (2.6%)

Discount Stores

1 (2.6%)

EV Charging Stations

1 (2.6%)

Grocery

1 (2.6%)

All Tenants


Kroger	Grocery	N/A
Dick's Sporting Goods	Sports + Recreation	Jun 2018
Ross Dress For Less	Clothing - Family/Unisex	N/A
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See the full tenant roster and category breakdown

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