Community/Large Neighborhood

White City Shopping Center (Shrewsbury, MA)

Open·29 stores across 271,907 SF·50 Boston Turnpike, Shrewsbury, MA, USA·Website

White City Shopping Center (Shrewsbury, MA) is a 271,907 SF Community/Large Neighborhood at 50 Boston Turnpike, Shrewsbury, MA, USA, with key tenants including Planet Fitness, Taco Bell, and Petco. The 10-minute drive-time population is 54,080 with a median household income of $77,661.

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened

Big Blue Swim School100 Boston Turnpike

Opened Q3 2026

Coming soon

Big Blue Swim School100 Boston Turnpike

Coming soon Q1 2026

Opened

European Wax Center84 Boston Turnpike · East

Opened Q2 2025

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Locations · Growth Trajectory

+2 net stores since Q4 2024

Growing tenants · 3 opens, 1 closes

About White City Shopping Center (Shrewsbury, MA)

White City Shopping Center is a community shopping destination located on Boston Turnpike in Shrewsbury, Massachusetts, named after the historic White City amusement park that operated in the area from 1905 to 1960. The center features approximately 38 retail stores and tenants including Shaw's Supermarket, Planet Fitness, and Petco, offering a mix of national retailers and dining options.

Owners

Inland Group

Demographics

News & Alerts

Tenant Mix by Category

29 brands across 18 categories

Restaurant - QSR/Fast Food

4 (13.8%)

Footwear

3 (10.3%)

Spa, Massage, + Esthetics

3 (10.3%)

Restaurant - Coffee/Tea

2 (6.9%)

Restaurant - Bakery/Desserts

2 (6.9%)

Gifts

2 (6.9%)

Restaurant - Fast Casual

2 (6.9%)

Restaurant - Casual

1 (3.4%)

Schools, Tutoring, + Education

1 (3.4%)

Shipping

1 (3.4%)

Banks + Financial Services

1 (3.4%)

Vitamins, Nutrition, and Supplements

1 (3.4%)

Discount Stores

1 (3.4%)

Gyms + Fitness Facilities

1 (3.4%)

Hair

1 (3.4%)

Jewelry

1 (3.4%)

Pet Health + Care

1 (3.4%)

Pet Stores + Supplies

1 (3.4%)

All Tenants


Planet Fitness	Gyms + Fitness Facilities	N/A
Taco Bell	Restaurant - QSR/Fast Food	N/A
Petco	Pet Stores + Supplies	N/A
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See the full tenant roster and category breakdown

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