Super-Regional Mall

Willowbrook Mall (Wayne, NJ)

Enclosed·121 stores across 1,518,006 SF·50 Route 46, Wayne, NJ, USA·Website

Willowbrook Mall (Wayne, NJ) is a 1,518,006 SF Super-Regional Mall at 50 Route 46, Wayne, NJ, USA, with key tenants including Bloomingdale's, JCPenney, and Macy's. The 10-minute drive-time population is 50,275 with a median household income of $115,998.

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Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened
Popeyes1400 Willowbrook Blvd · 1400 Blvd New Jersey 07470 USA
Opened ~Jul 2026
Closed
Saladworks1400 Willowbrook Mall
Closed Q1 2026
Closed
Popeyes3102 Willowbrook Mall · 3102 New Jersey 07470 USA
Closed ~Jan 2026

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Locations · Growth Trajectory

-5 net stores since Q4 2024

Shrinking tenants · 3 opens, 8 closes

About Willowbrook Mall (Wayne, NJ)

Willowbrook Mall is a key retail destination in Northern New Jersey, serving a broad and diverse customer base of families, young professionals, and commuters from the surrounding suburban communities. Conveniently located in Wayne with easy access to major highways like Route 46 and I-80, the center benefits from strong regional traffic and a steady mix of weekday shoppers and weekend destination visitors. Anchored by Macy’s and Bloomingdale’s, Willowbrook Mall features a well-rounded retail lineup, including Apple, Lululemon, Sephora, and Zara, making it a go-to spot for fashion, tech, and lifestyle shopping. The mall sees consistent foot traffic throughout the week, with professionals stopping by during lunch hours and families making full-day shopping trips on weekends. Compared to nearby Garden State Plaza, which leans into high-end luxury, Willowbrook offers a balanced mix of contemporary and mainstream brands in a convenient and accessible setting. For retailers considering expansion in the New Jersey market, Willowbrook Mall presents a strong opportunity with high visibility, a loyal customer base, and a strategic location in one of the state’s busiest shopping corridors.

Owners

Brookfield Properties & GGP

Demographics

News & Alerts

Tenant Mix by Category

112 brands across 25 categories

Clothing - Family/Unisex
25 (22.3%)
Clothing - Womens
13 (11.6%)
Footwear
11 (9.8%)
Restaurant - QSR/Fast Food
8 (7.1%)
Jewelry
7 (6.3%)
Cosmetics + Beauty Supplies
6 (5.4%)
Restaurant - Casual
5 (4.5%)
Restaurant - Bakery/Desserts
5 (4.5%)
Optical
4 (3.6%)
Gifts
4 (3.6%)
Department Store
3 (2.7%)
Communications
3 (2.7%)
Restaurant - Coffee/Tea
3 (2.7%)
Crafts, Toys, and Hobbies
2 (1.8%)
Sports + Recreation
2 (1.8%)
Clothing - Childrens
2 (1.8%)
Theatres
1 (0.9%)
Computers + Consumer Electronics
1 (0.9%)
Food Retail (Non-Grocers)
1 (0.9%)
Furnishings
1 (0.9%)
Grocery
1 (0.9%)
Gyms + Fitness Facilities
1 (0.9%)
Mass Merchant
1 (0.9%)
Restaurant - Fast Casual
1 (0.9%)
Restaurant - Fine Dining
1 (0.9%)

All Tenants

Bloomingdale's
Bloomingdale's
Department StoreN/A
JCPenney
JCPenney
Department StoreN/A
Macy's
Macy's
Department StoreN/A
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