Diamonds Direct
Diamonds Direct is a Jewelry concept with 34 stores in 34 shopping centers across 17 states. As of October 4, 2026 they opened 2 and closed 1 locations in the last 12 months, a net change of +1. Typical site: 6,000–10,000 SF. Across their fleet, locations have a median 10-minute drive-time population of 56,950 with a median household income of $100,401 and a median age of 37. Similar brands: Rowan, gorjana, and Mejuri.
Stores
In 34 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
Verified Contacts
Ready to connect
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Raleigh, NC · Opened Q1/2 2026 · Detected Jul 24
Raleigh, NC · Closed Q3/4 2025 · Detected Jan 27
Orlando, FL · Opened Q3/4 2025 · Detected Jan 27
About Diamonds Direct
Diamonds Direct is a U.S.-based luxury jeweler specializing in engagement rings, loose diamonds, and fine jewelry, offering a high-touch, off-mall shopping experience. Founded in 1995 and headquartered in Charlotte, North Carolina, the brand has expanded to 30 showrooms across the country, with a strong presence in the Midwest and Southeast . Acquired by Signet Jewelers in 2021, Diamonds Direct continues to operate under its own brand, targeting bridal and accessible luxury consumers through spacious, modern showrooms that emphasize personalized service and a curated product selection .
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Similar brands activity
Recent openings, closures, and announcements from brands similar to Diamonds Direct.