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Parent company
Not available
Number of stores in U.S
Not available
Brand Deck
Not available
Description
El Fenix Restaurant is a legendary Tex-Mex institution offering developers a high-volume dining anchor with a century of proven brand loyalty and exceptional traffic-generating power. As the oldest Mexican restaurant chain in the United States, El Fenix remains a primary target for sophisticated Leasing professionals seeking a stable, "local favorite" legacy brand to anchor high-profile lifestyle centers and regional power centers. The brand’s Site Selection strategy prioritizes prime freestanding pads or prominent end-cap positions within high-traffic retail corridors, typically requiring Active Square Footage between 5,000 and 8,500 square feet. With a strong Tenant Rep focus on the Texas market, El Fenix thrives in dense suburban and urban environments with a target demographic of middle-to-high-income families and professionals. The concept frequently co-tenants with national retail powerhouses such as Target, Trader Joe’s, Kohl’s, and Starbucks, benefiting from and contributing to the synergy of daily-needs and destination shopping hubs. Their triple-net (NNN) lease model and "Original Tex-Mex" heritage make them a premier candidate for developers looking to secure a resilient casual dining Anchor Tenant with a massive, multi-generational customer base.
Brand Category
Food (Chicken, Sandwich / Deli)
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Site criteria
Size range
100 - 300 SF
Ideal size
200 SF
Optimal frontage
100 LF
Basic requirements
Target markets
- Example
- Example
- Example
Preferred anchors
- Example
Preferred co-tenants
- Example
Preferred traffic generators
- Food
- Entertainment
Preferred location type
- Street
- Lifestyle
- Grocery
Preferred building type
- Free-standing
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