Everything But Water
Everything But Water is a Clothing - Womens concept with 73 stores in 73 shopping centers across 23 states. As of October 11, 2026 they opened 4 and closed 6 locations in the last 12 months, a net change of −2. Typical site: 1,800–4,000 SF. Across their fleet, locations have a median 10-minute drive-time population of 59,886 with a median household income of $115,957 and a median age of 41, according to Brandmarch. Similar brands: Veronica Beard, Fabletics, and Brandy Melville.
Stores
In 73 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
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Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
The Woodlands, TX · Closed Q1 2026 · Detected May 15
Houston, TX · Closed Q1 2026 · Detected May 15
St. Louis, MO · Closed Q1 2026 · Detected May 15
About Everything But Water
Everything But Water is the largest specialty retailer of women's designer swimwear and resortwear in the U.S., offering a curated selection of bikinis, one-pieces, cover-ups, sundresses, and accessories. Founded in 1984 and headquartered in Orlando, Florida, the brand operates over 90 boutiques nationwide, primarily located in upscale malls and lifestyle centers . Known for its personalized service and fit expertise, Everything But Water caters to fashion-conscious travelers and resort-goers seeking high-quality, stylish beachwear.
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Recent openings, closures, and announcements from brands similar to Everything But Water.