Veronica Beard
Veronica Beard is a Clothing - Womens concept with 48 stores in 48 shopping centers across 24 states. As of September 27, 2026 they opened 4 and closed 0 locations in the last 12 months, a net change of +4. Typical site: 2,500–4,000 SF. Across their fleet, locations have a median 10-minute drive-time population of 59,475 with a median household income of $115,726 and a median age of 40.
Stores
In 48 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
Verified Contacts
Ready to connect
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Raleigh, NC · Opened Q1 2026 · Detected Feb 16
Palo Alto, CA · Opened Q1 2026 · Detected Feb 16
Wilmette, IL · Opened Q1 2026 · Detected Feb 16
About Veronica Beard
Veronica Beard is a category-defining luxury brand that has successfully bridged the gap between timeless tailoring and modern wearability. Serving as a high-prestige Junior Anchor or Lifestyle Tenant for Class A regional malls, iconic high-street corridors, and premier mixed-use developments, the brand is famous for its "Dickey Jacket" and a "uniform" designed for the multi-dimensional lives of women. Under the leadership of Co-CEOs Veronica Swanson Beard and Veronica Miele Beard, alongside President Stephanie Unwin, the brand is executing a strategic "Always Forward" expansion plan. Their retail strategy focuses on "sanctuary-like" boutiques (typically 2,500–3,500 SF) that offer high-touch personalized styling and exclusive in-store events. For landlords and developers, Veronica Beard offers a high-credit, recession-resilient tenancy that attracts a loyal, high-net-worth demographic. By anchoring the "Contemporary Luxury" cluster, the brand drives significant daytime foot traffic and serves as a halo tenant for high-end beauty, wellness, and accessories co-tenants.
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