Embracing unabashed femininity and strength, LSF was founded by Creative Director Rebecca Hessel Cohen while immersed in an editorial fashion career. After designing the ideal bridesmaids' dresses for her fairy-tale wedding, LoveShackFancy quickly evolved into a collection of fanciful silk dresses. Born and raised in Manhattan and a lover of vintage, LoveShackFancy is an extension of Rebecca’s world, rooted in travel and forever inspired by her mother — the original LoveShack muse.