G-Star RAW The Global Architect of "Raw" Denim and Industrial Luxury Founded in 1989 by Jos van Tilburg and headquartered in Amsterdam, G-Star RAW is a premier lifestyle specialty anchor for Tier-1 Regional Malls, High-Street fashion districts, and Urban Flagship corridors. As of 2026, the brand is entering a high-growth phase following its acquisition by WHP Global, a major brand management firm with a $7B+ retail portfolio. Under the 2026 creative direction of the design duo BOTTER (Rushemy Botter and Lisi Herrebrugh), G-Star is pivoting toward a "Modern Canvas" retail strategy. This 2026 concept—recently debuted in Ghent and Shinjuku—moves away from sterile white interiors toward a "Brutalist-Warmer" aesthetic featuring concrete, brushed aluminum, and recycled paper finishes. For landlords and developers, G-Star offers a "digital-first" stability, having successfully transitioned to an omnichannel model where physical stores act as high-tech galleries. The 2026 strategy emphasizes "Anatomic Denim" and sustainable circularity, targeting a 100% sustainable material goal by 2030. With a renewed focus on North American expansion and South Asian growth, G-Star remains the definitive "industrial" denim anchor for discerning, design-led retail portfolios.