Max Mara

Max Mara The Global Authority on Italian Tailoring and Timeless Luxury Coat Mastery Founded in 1951 by Achille Maramotti and headquartered in Reggio Emilia, Italy, Max Mara is a premier luxury specialty anchor for elite High-Street corridors and the most exclusive wings of Tier-1 Regional Malls. Remaining wholly privately owned by the Maramotti family, the brand enters 2026 as a leader in "Quiet Luxury," focused on its 2026 "Venere Vesuviana" (Resort) and "Untamed Heroine" (FW) collections under long-term Creative Director Ian Griffiths. The brand is currently executing a 2026 "Digital-to-Physical" transformation, optimizing its network of over 2,300 stores globally. The 2026 retail model—exemplified by its new flagship concepts in Tokyo (Omotesando) and Milan—utilizes natural Margraf marbles and architectural minimalism to create a "Residential Luxury" atmosphere. For landlords and developers, Max Mara offers unparalleled institutional stability, a high-net-worth female demographic spanning generations, and a massive brand portfolio including Weekend Max Mara, 'S Max Mara, and MAX&Co., making it an essential tenant for trophy mixed-use and luxury retail hubs.