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Lovisa

Jewelry·

Lovisa is a Jewelry concept with 293 stores in 293 shopping centers across 52 states. As of October 11, 2026 they opened 22 and closed 0 locations in the last 12 months, a net change of +22. Typical site: 500–1,200 SF. Across their fleet, locations have a median 10-minute drive-time population of 53,804 with a median household income of $89,125 and a median age of 38, according to Brandmarch. Similar brands: gorjana, Grown Brillance, and Kendra Scott.


293

Stores

In 293 properties

0

Site Submittals

Coming soon

Competitive Intelligence

New in the last 3 months

3

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Tracking · 22 events in last 12 months

Recent activity

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Orchard Park - 271 Harvey Ave Kelowna British Opened

Columbia, BC · Opened Q1 2026 · Detected Mar 17

St. Vital Centre (Winnipeg, MB) Opened

Winnipeg, MB · Opened Q1 2026 · Detected Mar 17

San Clemente, CA · Opened Q1 2026 · Detected Mar 17

+19 more events · 100% openings — 22 new.

About Lovisa

Lovisa The Global Architect of Fast-Fashion Jewelry and Scalable Retail Velocity Founded in 2010 by retail veteran Brett Blundy and headquartered in Melbourne, Australia, Lovisa is a dominant global specialty jewelry anchor for Tier-1 Regional Malls, High-Street corridors, and Travel Retail hubs. Entering 2026, Lovisa is recognized as one of the ASX’s most aggressive global growth stories, having surpassed the 1,000-store milestone across 50+ countries. Under the new 2026 leadership of Global CEO John Cheston (formerly of Smiggle) and Executive Deputy Chairman Mark McInnes, the brand is executing a "Relentless Rollout" strategy. This involves a standardized, vertically integrated model that delivers over 150 new styles per week, capturing high-velocity trends for a primarily Gen Z and Millennial demographic. For landlords and developers, Lovisa offers an exceptionally high AUV (Average Unit Volume) relative to its compact footprint. The 2026 store prototype—the "Series 5" Concept—emphasizes high-lumen digital displays and an optimized piercer-to-product ratio, allowing the brand to thrive in high-traffic mall wings where it acts as a competitive "impulse-buy" powerhouse.

Intelligence · Competitive Overlap

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