Massage Envy The National Pioneer of Wellness Memberships and Total Body Care Founded in 2002 and headquartered in Scottsdale, Arizona, Massage Envy is the largest health and wellness franchise anchor in the United States, operating approximately 1,100+ locations across 49 states. As a cornerstone brand of Roark Capital Group, Massage Envy enters 2026 under the leadership of CEO Todd Schrader (appointed March 2024), who is spearheading a "Next-Generation Wellness" transformation. The brand has evolved beyond its massage roots to offer a comprehensive "Total Body Care" suite, including Rapid Tension Relief (percussive therapy), Total Body Stretch, and advanced skincare services in partnership with PCA Skin®, Jan Marini, and Obagi®. The 2026 retail model focuses on high-traffic Grocery-Anchored Centers and Lifestyle Hubs, utilizing a membership-driven recurring revenue model that performs over 1.1 million sessions monthly. For landlords, Massage Envy provides institutional-grade stability and consistent, high-frequency foot traffic from a dedicated member base of 1.64 million people, serving as a recession-resilient anchor for community-focused retail.