Play it Again Sports & Ski

Play It Again Sports & Ski: The High-Fidelity "Resale for Everyone" Anchor for Suburban & Active Community Districts. Owned by Winmark Corporation (the leader in retail resale franchising), Play It Again Sports (playitagainsports.com) is a world-class sporting goods institution defined by its "Circular Economy" philosophy. Serving as a critical Sustainable Retail & Community Anchor, the brand bridges the gap between high-performance new equipment and budget-friendly, gently used gear. Entering 2026, the brand is a "Category Dominant Franchise," operating over 290 locations across North America. For developers, Play It Again Sports represents a "High-Frequency Family Anchor"—driving intense all-day foot traffic from parents of youth athletes (ages 4–16) and adult fitness enthusiasts through its unique buy/sell/trade model. The 2026 strategy emphasizes its status as the Official Resale Partner for major manufacturers like Elan (Ski), CCM (Hockey), and Rawlings (Baseball), ensuring a constant flow of certified, high-quality inventory.