Rubio's
Rubio's is a Restaurant - Casual concept with 83 stores in 83 shopping centers across 3 states. As of September 27, 2026 they opened 1 and closed 3 locations in the last 12 months, a net change of −2. Typical site: 2,000–2,800 SF. Across their fleet, locations have a median 10-minute drive-time population of 93,008 with a median household income of $100,855 and a median age of 38.
Stores
In 83 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
Verified Contacts
Ready to connect
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Las Vegas, NV · Closed Q2 2026 · Detected Jun 25
Scottsdale, AZ · Closed Q1 2026 · Detected Apr 2
Scottsdale, AZ · Opened Q1 2026 · Detected Apr 2
About Rubio's
Rubio’s Coastal Grill: The Original Fish Taco Authority & Fast-Casual Anchor Rubio’s Coastal Grill is a pioneer in the "Fresh Mex" fast-casual segment, credited with introducing the fish taco to Southern California in 1983. Renowned for its coastal-inspired menu featuring sustainable seafood, grilled tacos, and chef-crafted salads, the brand offers a premium alternative to traditional quick-service Mexican concepts. Following its acquisition by TREW Capital Management in August 2024, Rubio’s is currently optimizing its portfolio of approximately 86 high-performing locations across California, Arizona, and Nevada. As a sought-after Anchor Tenant for lifestyle and neighborhood centers, Rubio’s drives consistent daytime and evening foot traffic from a loyal, health-conscious demographic. The brand requires high-visibility end-cap or freestanding sites that can accommodate its signature outdoor patio dining experience. With renewed financial backing, Rubio’s remains a staple tenant for landlords seeking a differentiated, high-quality fast-casual dining operator.
Similar brands activity
Recent openings, closures, and announcements from brands similar to Rubio's.