Soma Intimates

Soma: The Authority in "Solution-Based" Intimates and Comfort-First Luxury Founded in 2004 and headquartered in Fort Myers, Florida, Soma (formerly Soma Intimates) is a premier intimate apparel anchor for Tier-1 Regional Malls, Lifestyle Centers, and Mixed-Use developments. In early 2024, Soma was acquired by the private equity giant Sycamore Partners as part of the $1 billion Chico’s FAS acquisition and integrated into the KnitWell Group, a $6 billion fashion powerhouse that includes Ann Taylor, Loft, and Talbots. Entering 2026, Soma has solidified its position as the market leader for the "Modern Woman," focusing on innovative, patent-protected solutions like Cool Nights® and Vanishing® technology. The 2026 retail model—defined by the "Five-Star Bra Fit" experience—utilizes advanced RFID-enabled inventory systems and digital "StyleConnect" tools to provide a high-touch, personalized boutique environment. For landlords and developers, Soma represents a credit-stable, high-productivity tenant with a fiercely loyal demographic that values inclusivity, comfort, and human-centric service over traditional runway-driven marketing.