Tillys

Tillys: The West Coast Authority in Action Sports and Youth Self-Expression Founded in 1982 by Hezy Shaked and Tilly Levine and headquartered in Irvine, California, Tillys is a leading specialty apparel and accessories anchor for Tier-1 Regional Malls, Lifestyle Centers, and Power Centers. Positioned at the intersection of action sports, music, and art, Tillys serves a core Gen Z demographic (Ages 14–24) with a high-velocity merchandising mix that includes iconic global brands (Vans, Dickies, Nike SB) alongside high-margin proprietary labels like RSQ and Sky and Sparrow. Entering 2026, the brand has successfully navigated a strategic revitalization under CEO Nate Smith (formerly of Boardriders and Patagonia), shifting toward a leaner, more profitable fleet of approximately 230 stores. The 2026 retail model—defined by the "Authentic Youth Culture" prototype—emphasizes a vibrant, stimulating environment that functions as a community hub for the West Coast lifestyle. For landlords and developers, Tillys represents a credit-stable anchor with high "Brand Stickiness," providing a diverse SKU density that captures the fluid style preferences of the modern young consumer.