British brand Odd Muse opens first U.S. store in NYC's SOHO district

Odd Muse, the London-based luxury womenswear brand, is set to open its first permanent 2,500-s.f. store in the U.S., at 55 Mercer Street in NYC's SOHO district. The brand had previously tested out the same space on a three-month pop-up trial period. The store will be considered the brand's U.S. flagship location, and Odd Muse anticipates opening more U.S. stores in the future.