Cynthia J. Kratchman is a powerhouse in the Michigan retail real estate market. With 32 years of experience, Cynthia has become a go-to expert for tenant representation and retail rollouts across the entire state; from the heart of downtown Detroit to the Upper Peninsula

Cynthia’s expertise spans a diverse range of sectors, including entertainment, specialty retail, and major rollouts. She currently represents top-tier brands like Trader Joe’s, Andretti Indoor Karting & Games, Room & Board, and Kura Revolving Sushi.

What sets Cynthia apart? Her clients say it best: her biggest strengths are her deep relationships, market knowledge, and "relentless digging until the right site is located."

As Cynthia notes, the market is more competitive than ever: "There is a shortage of space nationally and it is no different here in Michigan. The tenant or their broker must be prepared and ready to press go and fight for the site."

Whether it’s bringing the first new Trader Joe’s to East Lansing in years or navigating complex relocations from malls to street locations, Cynthia’s "edge" is her ability to provide deep market insights. She’s currently keeping a close eye on the intersection of entertainment and F&B: "The demand for entertainment type retail combined with F&B allows me to continue to provide clients great market insights from my deep understanding of the different trade areas in Michigan."