Local expert Kazuko Morgan reports a strong rebound in San Francisco and Union Square , where availability is tightening and tenant activity is surging

Nintendo WORLD has opened on Union Square, Pop Mart is coming to Powell Street, and ZARA is expanding with a large flagship relocation. Thuma is also set to debut soon on Chestnut Street. Despite continued exits from San Francisco Centre, tenant reentry into Union Square is accelerating as fundamentals improve.

San Francisco leads the nation in return-to-office growth, up 40%+, fueled by AI companies taking significant space. Major events like Outside Lands, the Laver Cup, Super Bowl, and FIFA World Cup are boosting demand.

Downtown still offers attractive opportunities, but concessions are shrinking and many spaces are returning to multiple-offer situations.

Explore more: https://www.brandmarch.com/street/union-square