Olive Young Opens First U.S. Store in Pasadena

South Korean beauty retailer Olive Young has opened its first U.S. location at 58 W. Colorado Boulevard in Pasadena, marking a significant brick-and-mortar expansion into the American market. The store carries more than 400 brands and 5,000 products across skincare, cosmetics, wellness, hair care, and lifestyle categories.

The opening reflects the continued growth of the K-beauty category in the U.S., with Olive Young citing strong demand from American consumers as a key driver behind the expansion. The company has already announced plans for additional California locations, including Westfield Century City, with several more stores expected to follow.

For retail real estate, the move is another example of international brands using Southern California as an entry point to the U.S. market, particularly in trade areas with strong demographics, tourism, and beauty-focused consumer demand.

https://lamag.com/beauty/korean-skincare-brand-olive-young-opens-up-first-u-s-store-in-pasadena/