Pure Green Opening on Upper West Side in Former Pinkberry Space
Pure Green is opening a new location on the Upper West Side, taking over the former Pinkberry space at 2041 Broadway (between 70th and 71st streets).
The smoothie and acai bowl concept, backed by the owner of Prohibition, continues its expansion in dense urban neighborhoods with a focus on health-forward, grab-and-go formats. The space is approximately 1,000–1,200 square feet, consistent with typical small-format food retail in the area.
The move highlights ongoing demand for second-generation restaurant spaces, where existing infrastructure allows newer concepts to open more efficiently.
In neighborhoods like the Upper West Side, these smaller footprints continue to attract quick-service, health-focused brands looking to serve steady local traffic.
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Sources: Pure Green, a Bowl and Smoothie Shop, Opens Friday at Former Pinkberry