Super-Regional Mall

Fox River Mall (Appleton, WI)

Enclosed·97 stores across 1,183,953 SF·4301 West Wisconsin Ave, Appleton, WI, USA·Website

Fox River Mall (Appleton, WI) is a 1,183,953 SF Super-Regional Mall at 4301 West Wisconsin Ave, Appleton, WI, USA, with key tenants including Scheels, Target, and JCPenney. The 10-minute drive-time population is 26,089 with a median household income of $79,531.

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Opened
Hallmark4629 W Michaels Dr Ste 842 · Little Green Apple
Opened Q2 2026
Opened
Goldfish Swim School4671 W Michaels Dr · Standard
Opened Q2 2026
Closed
T-Mobile4301 West Wisconsin Ave, 500 · Authorized Retailer
Closed ~Apr 2026

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Locations · Growth Trajectory

No change since Q4 2024

Steady tenants · 4 opens, 4 closes

About Fox River Mall (Appleton, WI)

A 1.18 million square-foot two-level super-regional mall serving the Appleton, Wisconsin metropolitan area, featuring over 140 retailers and restaurants anchored by Macy's, JCPenney, Target, and Scheels. The mall opened in July 1984 and has undergone multiple expansions and renovations, most recently in 2004, making it one of Wisconsin's largest shopping destinations. Adjacent Fox River Plaza provides additional strip retail, and the center attracts over 16 million visitors annually.

Owners

Brookfield Properties & GGP

Demographics

News & Alerts

Tenant Mix by Category

95 brands across 28 categories

Clothing - Family/Unisex
19 (20%)
Clothing - Womens
16 (16.8%)
Cosmetics + Beauty Supplies
5 (5.3%)
Restaurant - QSR/Fast Food
5 (5.3%)
Jewelry
5 (5.3%)
Footwear
4 (4.2%)
Restaurant - Fast Casual
4 (4.2%)
Restaurant - Casual
4 (4.2%)
Optical
3 (3.2%)
Sports + Recreation
3 (3.2%)
Furnishings
3 (3.2%)
Gifts
3 (3.2%)
Restaurant - Bakery/Desserts
2 (2.1%)
Clothing - Childrens
2 (2.1%)
Crafts, Toys, and Hobbies
2 (2.1%)
Department Store
2 (2.1%)
Restaurant - Coffee/Tea
2 (2.1%)
Vitamins, Nutrition, and Supplements
1 (1.1%)
Communications
1 (1.1%)
Computers + Consumer Electronics
1 (1.1%)
Discount Stores
1 (1.1%)
Hair
1 (1.1%)
Mass Merchant
1 (1.1%)
Restaurant - Juice Bars
1 (1.1%)
Schools, Tutoring, + Education
1 (1.1%)
Seasonal
1 (1.1%)
Spa, Massage, + Esthetics
1 (1.1%)
Banks + Financial Services
1 (1.1%)

All Tenants

Sc
Scheels		Sports + RecreationN/A
Target
Target		Mass MerchantN/A
JCPenney
JCPenney		Department StoreN/A
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See the full tenant roster and category breakdown

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