Community/Large Neighborhood

New Holland Market

New Holland Market is a 144,380 SF Community/Large Neighborhood at 1925 - 1943 Jesse Jewell Pkwy, Gainesville, GA, USA, with 7 tenants including Kroger, Starbucks US, and Lenny's Sub Shop. In the last 24 months it recorded 1 opening and 2 closings. The 10-minute drive-time population is 18,806 with a median household income of $58,360, according to Brandmarch.

Open-air·7 stores across 144,380 SF·1925 - 1943 Jesse Jewell Pkwy, Gainesville, GA, USA

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Closed
T-Mobile1943 Jesse Jewell Pkwy, #800 · Jesse Jewell Pkwy Limestone Pkwy
Closed ~Jul 2026
Opened
Lenny's Sub Shop1943 Jesse Jewell Pkwy SE Ste 500
Opened Q4 2025
Closed
Verizon Wireless1943 Jesse Jewell Pkwy SE · Tcc Jesse Jewell Pkwy
Closed ~Jan 2025
Showing 1-3 of 3 activities
Locations · Growth Trajectory

-1 net stores since Q4 2024

Shrinking tenants · 1 opens, 2 closes

About New Holland Market

New Holland Market is a Kroger-anchored shopping center located immediately outside of downtown Gainesville, GA, with excellent positioning along Highway 129. The center represents the largest Kroger Marketplace in Georgia and hosts a variety of service-oriented retailers, restaurants, and specialty vendors, making it an internet-resistant destination within a rapidly growing market.

Demographics

Property Report

A ready-to-share PDF covering the market and similar centers nearby, trade area demographics and segments, key tenants and brand mix, recent openings and closings with nearby activity, and leasing contacts. Add a comparison to include a page against a brand or another property.

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News

Tenant Mix by Category

7 brands across 6 categories

Restaurant - QSR/Fast Food
2 (28.6%)
Banks + Financial Services
1 (14.3%)
Grocery
1 (14.3%)
Hair
1 (14.3%)
Restaurant - Coffee/Tea
1 (14.3%)
Restaurant - Fast Casual
1 (14.3%)

All Tenants

Kroger
Kroger
GroceryN/A
Starbucks US
Starbucks US
Restaurant - Coffee/TeaN/A
Le
Lenny's Sub Shop
Restaurant - QSR/Fast FoodDec 2025
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See the full tenant roster and category breakdown

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