Super-Regional Mall

West Towne Mall (Madison, WI)

West Towne Mall (Madison, WI) is a 828,602 SF Super-Regional Mall at 66 West Towne Mall, Madison, WI, USA, owned by CBL, with 69 tenants including Von Maur, JCPenney, and Dick's Sporting Goods. In the last 24 months it recorded 4 openings and 2 closings. The 10-minute drive-time population is 39,444 with a median household income of $88,581, according to Brandmarch.

Enclosed·69 stores across 828,602 SF·66 West Towne Mall, Madison, WI, USA·Website

Recent Activity in Last 24 months

Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.

Coming soon

Miss A66 W Towne Mall · Seoul Scandal (Coming Soon)

Coming soon Q2 2026

Closed

Sephora71 W Towne Mall

Closed ~Dec 2025

Opened

Rally House22 West Towne Mall, C-28

Opened Q4 2025

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Locations · Growth Trajectory

+2 net stores since Q4 2024

Growing tenants · 4 opens, 2 closes

About West Towne Mall (Madison, WI)

West Towne Mall is a 828,602-square-foot super-regional shopping center located in Madison, Wisconsin, anchored by Von Maur, Dick's Sporting Goods, and JCPenney with over 120 specialty retailers. Opened October 15, 1970, it was the first enclosed shopping center within 70 miles of Madison and is owned by CBL Properties.

Owners

CBL

Demographics

Property Report

A ready-to-share PDF covering the market and similar centers nearby, trade area demographics and segments, key tenants and brand mix, recent openings and closings with nearby activity, and leasing contacts. Add a comparison to include a page against a brand or another property.

News

Tenant Mix by Category

67 brands across 22 categories

Clothing - Family/Unisex

13 (19.4%)

Clothing - Womens

10 (14.9%)

Jewelry

6 (9%)

Cosmetics + Beauty Supplies

5 (7.5%)

Restaurant - Casual

4 (6%)

Footwear

4 (6%)

Restaurant - QSR/Fast Food

3 (4.5%)

Sports + Recreation

3 (4.5%)

Crafts, Toys, and Hobbies

2 (3%)

Restaurant - Fast Casual

2 (3%)

Optical

2 (3%)

Communications

2 (3%)

Gyms + Fitness Facilities

2 (3%)

Vitamins, Nutrition, and Supplements

1 (1.5%)

Beer, Wine, + Liquor Stores

1 (1.5%)

Computers + Consumer Electronics

1 (1.5%)

Department Store

1 (1.5%)

Gifts

1 (1.5%)

Physical Therapy + Rehabilitation

1 (1.5%)

Restaurant - Bakery/Desserts

1 (1.5%)

Spa, Massage, + Esthetics

1 (1.5%)

Amusement

1 (1.5%)

All Tenants


Von Maur	Clothing - Family/Unisex	Dec 2022
JCPenney	Department Store	N/A
Dick's Sporting Goods	Sports + Recreation	N/A
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