Banter by Piercing Pagoda, a powerhouse within the Signet Jewelers portfolio (NYSE SIG), represents the modern evolution of over 50 years of retail authority in the jewelry and piercing sector. Transitioning from its legacy as a mall kiosk icon, Banter is currently executing a high-velocity National Expansion centered on its "Banter Store" model—larger, inline retail footprints that emphasize a bold, inclusive, and tech-forward customer experience. As a high-performance Anchor Tenant for regional Malls and Lifestyle Centers, Banter serves as a primary traffic driver for Gen Z and Millennial demographics through its innovative "Permanent Jewelry" bars and professional facial piercing lounges. With a strategic focus on data-driven site selection and "phygital" integration, including virtual styling and smart mirrors, Banter delivers exceptional sales-per-square-foot while anchoring the contemporary jewelry wing of premier shopping destinations. For landlords and developers, a Banter lease offers institutional-grade credit from the world's largest diamond retailer and a proven, resilient business model that thrives at the intersection of fashion, self-expression, and professional service.