The Global Leader in High-Performance Outdoor Innovation and Accessible Adventure Founded in 1938 and headquartered in Portland, Oregon, Columbia Sportswear Company (NASDAQ COLM) is a premier global Anchor Tenant for dominant Regional Malls, Lifestyle Centers, and High-Street flagship corridors. Under the 2026 "ACCELERATE" Growth Strategy, the brand is undergoing a high-profile revitalization led by the appointment of Co-Presidents Joe Boyle (Columbia Brand) and Peter Bragdon (International/Sorel/Mountain Hardwear). This multi-year initiative focuses on attracting a younger, "active-urban" demographic by blending technical outdoor performance (Omni-Heat™ Infinity) with streetwear-inspired aesthetics. A central component of the 2026 fleet strategy is the expansion of the "Modern Outdoor" flagship concept, recently debuted in Harajuku, Tokyo, which utilizes natural wood and stone to bridge the gap between mountain heritage and urban style. For landlords and developers, Columbia offers institutional-grade credit and a powerful "destination" draw, bolstered by its role as the official apparel sponsor for the 2026 Winter Olympics and a robust pipeline of high-visibility "Special-Edition" collections (e.g., Star Wars, Team USA).