Greg Norman

Greg Norman Collection is a premier lifestyle specialty anchor and wholesale powerhouse for high-end Pro Shops, Department Stores, and Resort Retail. Operating as a vertically integrated division of Tharanco Lifestyles LLC and part of a strategic joint venture with Authentic Brands Group (ABG), the brand is entering 2026 with a sharpened focus on "Performance by Design." Under the leadership of CEO Suzy Biszantz and President of Golf S. Mike Elliott, the brand has evolved from a purely athletic label into a luxury lifestyle zeitgeist. The 2026 strategy centers on textile innovation, specifically the ML75 moisture-wicking technology and the Shark Freedom pique collections, which blend technical fabric with sophisticated, resort-ready tailoring. For landlords and developers, Greg Norman Collection offers a "heritage-prestige" draw, consistently ranking as a top-performing anchor in golf-centric developments and elite lifestyle centers. The brand's 2026 retail footprint emphasizes "Visual Performance," utilizing airy, light-filled showrooms and high-definition visual merchandising to attract a multi-generational affluent demographic.