Guess, Inc. (formerly NYSE GES) is a world-renowned Specialty Lifestyle Anchor for Tier-1 Regional Malls, High-Street corridors, and Lifestyle Centers. Entering 2026, the brand is undergoing a historic structural shift in late 2025, the founding Marciano family and CEO Carlos Alberini partnered with Authentic Brands Group (ABG) in a $1.4 billion transaction to take the company private. Under this "New Era" model, ABG owns 51% of the intellectual property, while current management retains 100% ownership of the operating company and store fleet. The 2026 strategy centers on "Experience First" retail, headlined by the "world's-first next-gen store concept" recently debuted in Bangkok. This prototype replaces high-density shelving with clean architectural lines, neutral tones, and "phygital" integrations like AR try-ons and smart mirrors. For landlords, Guess offers the stability of a diversified global brand that is actively "right-sizing"—closing unprofitable North American mall units and exiting Greater China—to reinvest in high-growth "elevated luxury" flagships and the newly acquired rag & bone portfolio.