Lupe Tortilla
Lupe Tortilla is a Restaurant - Casual concept with 32 stores in 32 shopping centers across 1 state. As of October 11, 2026 they opened 0 and closed 1 locations in the last 12 months, a net change of −1. Typical site: 7,000–11,600 SF. Across their fleet, locations have a median 10-minute drive-time population of 73,626 with a median household income of $101,888 and a median age of 36, according to Brandmarch. Similar brands: Velvet Taco, Chuy's, and MilkShake Factory.
Stores
In 32 properties
Site Submittals
Coming soon
Competitive Intelligence
New in the last 3 months
Verified Contacts
Ready to connect
Recent activity
Dates shown here are when each event was detected. Actual event may have occurred up to 30 days earlier. Next digest sends Sunday.
Houston, TX · Closed Q1 2026 · Detected Mar 10
About Lupe Tortilla
Premier Tex-Mex Anchor with Proven Texas Heritage Lupe Tortilla is a high-volume, authentic Tex-Mex dining concept actively seeking National Expansion opportunities within major Texas markets. Renowned for its "World Famous" lime-pepper marinated beef fajitas and made-from-scratch flour tortillas, the brand operates as a powerful Anchor Tenant that drives significant evening and weekend traffic. With a footprint spanning Houston, Austin, San Antonio, and Dallas-Fort Worth, Lupe Tortilla targets upscale suburbs and master-planned communities, preferring high-visibility Free-Standing pads or premium end-caps in Lifestyle and Power Centers. The company executes a disciplined growth strategy, opening 3-5 corporate-owned locations annually, often securing sites through Ground Lease or build-to-suit structures to maintain its distinctive hacienda-style aesthetic and family-friendly atmosphere.
Similar brands activity
Recent openings, closures, and announcements from brands similar to Lupe Tortilla.