Expanding in a Constrained Market: Inside DC Retail with Jennifer Price

Listen to the full episode here: https://www.brandmarch.com/podcasts/expanding-in-a-constrained-market-inside-dc-retail-with-jennifer-price

In this episode of Behind the Lease, we sit down with Jennifer Price, one of Washington, DC’s most experienced high-street retail brokers, to talk about what actually drives success on streets like Georgetown and 14th Street.

Jennifer shares how she broke into retail real estate, why DC rewards consistency over flash, and what brands misunderstand about urban storefronts—especially when inventory is tight and rents keep climbing.

We cover:

Why DC shoppers gravitate toward quality, not trends

How multi-level, narrow storefronts change deal math

What rising rents mean for brands entering market today

The real differences between high streets and shopping centers

Why relationships still matter—but only when paired with context

Jennifer also walks through current projects in Georgetown, including large-format redevelopments that are rare for the market, and explains how brands are adapting as demand continues to outpace supply.

Brands Mentioned in the Episode:

Lululemon, Veronica Beard, Vuori, Alo, J.Crew, Aritzia, Uniqlo