I never really thought about “brand awareness” when I was a broker

You hear that phrase and think toothpaste. Crest, Colgate, whatever pops into your head first.

But it works the same way in our business.

Ask someone: Who’s the top broker in your market?

Or who’s the go-to restaurant rep in your city?

Somebody always comes to mind. That’s brand awareness, just in broker form.

And if you’re not that person yet, the only real way to change it is to be visible.

Not fancy. Not overly produced. Just present.

You don’t need to become a content creator. You just need to let people know what you’re working on.

A few things I’ve seen actually move the needle:

• Share wins. New client, new deal, new opening. Add a picture.

• Share observations. “Drove Knox today and these three openings are going to change foot traffic.”

• Do it consistently. It doesn’t have to be long. It doesn’t have to be perfect.