Kim Kardashian’s SKIMS is expanding its retail footprint with a new standalone store in Chicago’s Gold Coast, according to reports. The store, located at 1000 N. Rush St, places the brand alongside luxury retailers such as Prada, Balenciaga, and Marc Jacobs

Previously available in Chicago only at Nordstrom on Michigan Avenue or online, this new flagship will offer a dedicated shopping experience for SKIMS’ popular shapewear, loungewear, and apparel.

The building was acquired by Chicago-based developer L3 Capital for $21.5 million, reflecting the high-profile retail interest in the area. The new SKIMS store will also be near iconic Chicago restaurants like Gibson’s Bar and Steakhouse, LUXBAR, and Maple & Ash, further cementing Rush Street as a luxury shopping and dining destination.

Launched in 2019, SKIMS has evolved into a multi-billion-dollar brand, with retail partnerships that include Nordstrom, Saks Fifth Avenue, Selfridges, and Net-a-Porter, as well as collaborations with the NBA, WNBA, and Nike. The Chicago opening marks a significant retail expansion as SKIMS continues to solidify its global presence.