Retail expansion decisions don’t usually fail because of bad strategy

They fail because something small gets missed early.

A road that’s harder to access than it looks.

A trade area that’s growing... but not in the way you expect.

A market that behaves differently on the ground than it does in a report.

In this episode of "Behind the Lease", Sarah Williams walks through how those realities actually play out in site selection.

One point that stood out: most teams focus on traffic and population.

In practice, access often matters more.

If customers can’t easily get in and out (especially in fast-growing markets where infrastructure lags) performance suffers, even if everything else looks right on paper.

Watch the episode: https://www.brandmarch.com/podcasts/episode-14-sarah-williams-atlanta-why-access-matters-more-than-traffic-in-retail-site-selection